Thursday, April 15, 2010
Eugenia Kim Hats at Target beginning April 18
Eugenia Kim will begin selling her hats at Target beginning on April 18. As much as I like to see milliners become as successful as possible, I sort of have mixed feelings about being able to buy her hats at stores nationwide. I bought my floppy Eugenia Kim sun hat at P45 a number of years ago. It's very unique, which I can't say about what will be sold at Target. Eugenia's written a book Saturday Night Hat: Quick, Easy Hatmaking for the Downtown Girl, so the hats at Target seems like a natural segue, perhaps part of a business plan to become a brand like Marc Jacobs or Kenneth Cole. What would you do if Target approached you to sell your products at their stores? Would you gleefully sign the contract or tell 'em to take a hike? For those of you who sew and have the greatest affinity for Liberty Fabrics, what do you think about the Liberty-related products at Target? Good, bad or just plain cheap?